Corporate and Product Strategy
As a living discipline, the l
Our team of highly qualified consulting managers, with competencies in both business and life sciences related areas, are dedicated to providing our partners with optimally suited solutions in all stages of the strategy building process. We will assist you in developing a winning corporate strategy or a product strategy best meeting your particular characteristics and needs.
Market Strategy:
We are dedicated to providing our partners with the best tools to help them conceptualize, develop and implement a detailed plan that will facilitate their entry into the market or expand their presence.
Our unique corporate and product strategy consulting resources cover all the needs of a life sciences company, encompassing in-depth strategic analyses of the following parameters:
- regulation
- distribution
- market maturity
- pricing and reimbursement
Our added value is expressed in our ability to consider all the specificities of local markets and to tailor our strategic analysis to each targeted market.
Market Validation:
At teo, we believe that the endorsement of key opinion leaders and strong market evidence are the key to successful market entry into the life sciences, IT and cleantech industries.
The market validation of a new marketing positioning or of a new scientific concept, is the preliminary stage of implementation of every product or corporate strategy.
With teo's multidisciplinary and results-driven approach to business, we have developed a suite of “evidence tracking” instruments, including:
- End-user oriented market surveys
- Market stakeholder interviews (distributors, professional associations, local market specialists)
- KOL frontal interviews
- State-of-the-art data collection and business search engines
Our international capacities and outstanding network of business contacts around the world position us ever closer to the market, ever closer to the answers you are looking for.
Qualitative Study:
Within the broad range of support services we provide, we wish to emphasize the added value our qualitative studies bring to comprehensive strategy approach.
Whether we are dealing with a market niche or a mass market device, we will explore the market, the existing offers and the main players involved in the management of the sector, in order to assess the product market potential and to identify the best partners for your device.
To this end, we have developed a suite of tools for in-depth analysis of the following parameters:
- market maturity
- strategic partnership
- product positioning and potential
- sales force sizing
- pricing
- beta sites location
- partner liability
- financing solutions
- KOL designation
Our qualitative studies enable to assess end-users' needs within a specific sector, and to evaluate professional awareness and practice of existing devices within this sector. Such studies provide our partners with the best resources for a clear understanding of the market culture, needs and expectations, as well as of the decision circuit within it.
